Ascena has announced that Justin MacFarlane has been appointed executive vice president, chief customer officer, effective December 2, 2019. Marisa Baldwin has been promoted to executive vice president, chief human resources officer, effective immediately. Both MacFarlane and Baldwin will report directly to Gary Muto, chief executive officer of Ascena.
MacFarlane is a seasoned retail executive with more than 25 years of experience putting the customer first to drive retail growth. He has a successful track record of leading customer driven initiatives through the use of technology, operations, and analytics. He most recently served as the chief strategy, analytics and innovation officer at Macy’s, where he was responsible for Macy’s strategic development, customer insights, data analytics, innovation, pricing, replenishment, and the food and lease businesses, according to Ascena.Ascena has announced that Justin MacFarlane has been appointed executive vice president, chief customer officer, effective December 2, 2019. Marisa Baldwin has been promoted to executive vice president, chief human resources officer, effective immediately. Both MacFarlane and Baldwin will report directly to Gary Muto, chief executive officer of Ascena.#
MacFarlane served in various leadership roles at Ascena’s Premium Fashion Segment. Additionally, MacFarlane has served in leadership roles within the global retail practices of AlixPartners and Kurt Salmon Associates.
Baldwin has more than 25 years of experience in human resources. She joined the Ascena organisation in 2009 and since that time, has held roles of increasing leadership within human resources. In 2015, she was promoted to senior vice president, human resources for Ascena’s Premium Fashion Segment and since that time has led various centres of excellence within human resources, including talent strategy, communications, and charitable giving. Before joining Ascena, Baldwin served in HR leadership roles focused on the growth and expansion of Starbucks and building a culture of inclusion at Diageo, North America.
“We are pleased with the progress we have made to date and MacFarlane’s and Baldwin’s appointments to these new roles will help support the continued execution of our strategy. Justin is a seasoned retail executive with a successful track record of executing at the intersection of the customer experience – including digital, in-store, technology, analytics, and marketing strategy. As chief customer officer, MacFarlane fills a vital role within our executive leadership team and will provide a clear vision for all aspects of the customer experience. Baldwin has been a valued member of the Ascena organisation for ten years and brings more than 25 years of experience to her new role. I am delighted she will oversee the ongoing building of our culture and the development of our talent moving forward,” Muto said.
Fibre2Fashion News Desk (GK)
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