British retailer ASOS launches new visual identity for Topshop, Topman

Inspired by signage from old Topshop and Topman stores and updated for the future, the visual identity will appear as a new digital storefront on a standalone landing page on ASOS’ platform. A new monogram tells the story of two heritage brands, Topshop and Topman, uniting under one banner with a shared DNA, ASOS said in a media release.

Known as a fashion authority that captures the spirit of London culture, the new chapter of Topshop and Topman will introduce reinvigorated collections with a focus on quality, design, fit and fabric. This means continuing to elevate and evolve the brand’s most popular categories, such as denim, dresses and tailoring, but pushing boundaries to ensure Topshop and Topman empower people to self-express through their choice of clothing.

For the first time, Topshop and Topman will introduce inclusive sizing through the Curve range, as well as further investing in its Maternity, Tall and Petite collections. Autumn Winter ‘22 will also introduce a series of limited-edition pieces which are the purest expression of Topshop and Topman’s new vision, with key designs manufactured in the UK, the release added.

Topshop and Topman will now also retail in 106 Nordstrom stores in North America.

Nikki Tattersall, director of Topshop and Topman, said: “Topshop and Topman are truly iconic British brands, and taking stewardship of such a beloved institution has been a privilege. Over the last 18 months, we have done some incredible work, learning from the past and from each other to create something exciting and relevant for the future. We’re so proud to share our new vision with the world, but this is only the first step of the journey. There’s a lot more work to do and so many exciting ideas we want to explore.”

Fibre2Fashion News Desk (KD)