As chief digital officer, Blonder will be responsible for the strategy, implementation, and adoption of all consumer-facing digital platforms. He will drive the brand’s digital innovation and manage the teams responsible for developing the company’s digital roadmap across existing—and new—channels, as well as the company’s IT and insights teams. Blonder joins Canada Goose with over 20 years of experience in omni-channel, direct-to-consumer, and digital marketing, most recently serving as president of global e-commerce at Wolverine Worldwide, where he oversaw the digital and e-commerce strategy across its portfolio of brands, Canada Goose said in a press release.

Streichenberger will serve as president of CGAG and EMEA, responsible for Canada Goose’s growing business in the internationally influential region. With performance luxury strongly resonating with EMEA consumers, Streichenberger’s focuses will include expanding the brand’s e-commerce business and store footprint. She brings nearly 30 years of global luxury expertise to the role, having led teams at Prada and LVMH. Streichenberger joins Canada Goose from Hermes, where she held the role of European managing director and more than doubled the business’ turnover during her tenure. She takes over for Pat Sherlock, who is departing, having played a pivotal role at Canada Goose for more than 10 years.

Mihaljevic first joined the company in 2015 and has been critical to the growth trajectory of Canada Goose’s commercial business, having established the planning and sales operations functions. As head of global stores, she will lead the long-term roadmap for the brand’s retail expansion and oversee global retail excellence, championing Canada Goose’s plans to more than double its footprint over the next five years.

Binder, who has been engaged in consulting and interim roles with Canada Goose, is assuming the position of chief transformation officer and EVP, sales operations and planning. He will lead transformation objectives, overseeing the development and execution of the company’s efforts to ensure scalable growth. Prior to Canada Goose, Binder held senior roles at DFS, a division of LVMH, and Macy’s, and has led large performance improvement projects with global organisations in his role as an external consultant. He brings more than 35 years of global retail expertise to Canada Goose, leading high-performing teams with intense focus on business process, performance improvement, and organisational design.

Having joined in 2017, Bourke previously led Canada Goose’s investor relations and strategy functions. In his new role as SVP of strategy and corporate development, his responsibilities will include the development, oversight, and execution of Canada Goose’s corporate priorities, as well as new business opportunities. This builds upon the experience acquired during his tenure with the company, which includes supporting the Baffin acquisition and the creation of Canada Goose Japan.

“The execution of our five-year strategic growth plan requires an experienced and talented team of experts that will help us expand our direct-to-consumer business, reach new audiences and build new categories,” said Dani Reiss, chairman and CEO, Canada Goose. “A key characteristic of success is reinvention. As we accelerate our business and execute against our strategic growth pillars, these appointments reflect the performance luxury brand and global retailer we are today—and strengthen the foundation we’ve built for the business we will be in the future.”

Fibre2Fashion News Desk (NB)