Cross-channel sync key for global omnichannel firms' customer loyalty

21 Jun '23

1 min read

Pic: Shutterstock

Insights

Seamless cross-channel integration, data-driven personalisation, and consistent branding are key factors for global omnichannel companies to retain customers, according to ace turtle's chief operating officer, Berry Singh.
By analysing data, omnichannel firms can identify patterns, optimise marketing campaigns, and make informed decisions.

Seamless cross-channel integration is an ideal strategy for omnichannel companies to engage and retain customers, according to Berry Singh, the chief operating officer of ace turtle, India’s leading tech-native retail company. Personalisation also plays a crucial role, as companies leverage data analytics to gain insights into customer behaviour, preferences, and trends.

By analysing this data, omnichannel firms can identify patterns, optimise marketing campaigns, and make informed decisions. Consistent brand experience is another key aspect, where companies maintain a unified and recognisable brand identity across all touchpoints. By employing these strategies, companies refine their omnichannel approach, providing tailored experiences and enhancing customer satisfaction, Singh told Fibre2Fashion in an exclusive interview.

“At ace turtle, we have taken a customer-centric approach to ensure customer satisfaction. Our various tech interventions like electronic shelf labels, smart mirrors in our Lee flagship store and even our proprietary technology have all been developed keeping in mind the customer experience,” Singh told F2F.

Click here to read the full interview.

Fibre2Fashion News Desk (DP)