Denmark's Jack & Jones launches new omnichannel app

19 Sep '24

2 min read

Denmark's Jack & Jones launches new omnichannel app

Pic: Bestseller

Insights

The Jack & Jones Club app programme, now in 780+ stores across 15+ European markets, connects online and in-store shopping.
Members earn points for purchases, increasing basket size by 40 per cent and quantity by 30 per cent.
This boosts engagement, loyalty, sales, and customer retention, supported by dedicated staff-driven signups and seamless technology integration.

Now successfully rolled out in over 780 stores across more than 15 markets across Europe, the app-based programme represents an important milestone in the brand’s omnichannel journey. The rollout of the app also includes outlets and partner stores, to ensure retail customers experience a unified approach across the brand.

Importantly for customers, the app is an omnichannel solution to connect instore and online channels. The app is available for Apple and Android devices. Members login with the same user details in the app, or on web browser.

For every euro spent in store or online, members earn one point, which can be redeemed for a EUR 5 voucher once 100 points are accumulated. Customers scan their individual MemberID in the app at check-out to claim and spend points.

Early results are promising. Across all markets, JACK & JONES Club members have on average, a more than 40 percent larger basket size and a 30 percent higher basket quantity compared to non-members. This demonstrates the programme’s effectiveness in driving customer engagement and loyalty.

The JACK & JONES Club exemplifies our commitment to providing a seamless and rewarding shopping experience for our customers, both online and in stores. As the programme continues to grow and evolve, it will play a crucial role in gathering insights and feedback, steering the direction of our brand. Additionally, it will drive sales growth, increase store traffic, enhance customer retention, satisfaction, and engagement, all while fostering stronger relationships with customers.

Helena Pinderup Schelle Digital Retail Manager, JACK & JONES Cross-Functional Success

The project required coordination and dedication across the company, showcasing the strength of teamwork between retail, e-commerce, and tech teams.

While developing the programme, investing in the right technology and testing instore and online was essential to ensure customers have smooth and seamless experiences in-stores at check out and on digital platforms.

The programme’s success also relies heavily on the dedication of JACK & JONES’ in-store colleagues. With 100 percent staff-driven signups, these colleagues play a crucial role in welcoming new members and driving customer loyalty.

The app will be rolled out to 10+ further retail markets in Europe during 2024.