European Fashion brand Nocturne selects MySizeID widget

22 Aug '20

2 min read

Pic: MySize

My Size has announced that it has successfully integrated and launched its MySizeID widget for Nocturne, a European women’s apparel brand that designs, manufactures, distributes and sells ready to wear apparel. My Size has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications.

The MySizeID app is a turnkey solution that helps Nocturne’s customers choose the appropriate apparel size based on the shopper’s real-time measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then matches the measurements with a brand-specific apparel item in their size. It also allows them to confidently purchase products online without leaving the house amid the COVID-19 pandemic, according to a press release by MySizeID.

“Incorrect sizing is a leading cause of product returns and negatively affects our customers’ shopping experience. We are excited to launch MySizeID into our platform, as our customers will now be able to easily measure their correct size by downloading the app and can enjoy a seamless shopping experience on our website,” Can Tarlan, CEO of Nocturne said.

“We are pleased to collaborate with Nocturne, a forward-thinking women’s fashion brand. With MySizeID, Nocturne can reduce cart abandonment, while increasing revenues and decreasing the online return rates. Our goal is to revolutionise the retail industry through our patented technology, while helping retailers foster brand loyalty by improving the customers shopping experience,” Ronen Luzon, CEO of My Size said.

Fibre2Fashion News Desk (GK)

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