Macy's Backstage to open 10 new locations across the US

The latest expansion features store-within-store locations that range from 11,000 to 23,000 square feet, offering a one-stop shopping experience for customers. The expanded stores will feature a diverse product range, including young women's fashion, sportswear, men's apparel, dresses, and luxury handbags, the company said in a press release.

Macy's Backstage has employed a customer-focused strategy in these new locations, aimed at attracting new shoppers. This strategy involves offering a curated selection of merchandise ordered in smaller quantities, resulting in a frequently rotating assortment that ensures a fresh shopping experience with each visit.

The new Macy’s Backstage locations are set to open between May and July 2023, across various regions. The locations include Maryland, Washington, Virginia, Texas, Illinois, and more.

At Macy's Backstage, customers will be able to enjoy the thrill of finding off-price treasures alongside luxury products, all under one roof. The store will host a diverse assortment of merchandise, from designer clothing and handbags to accessories and home goods. With merchandise ordered in smaller quantities and updated more frequently, customers can look forward to discovering new finds every time they visit.

Fibre2Fashion News Desk (DP)