MySize adds new features to its smart solution for fashion

The newest MySize ID features are currently available on iOS. MySizeID can now recommend items to shoppers based on their individual personal fit preferences, said the company in a press release. Using the shopper’s personal fit profile, MySizeID can identify other apparel items that will fit the consumer and suggest them to the consumer prior to the purchasing decision in an effort to increase order size.

Secondly, MySize now includes better support for inclusive sizing. Many apparel brands tend to cater to a limited range of body types, while ‘sizing down’ to even make larger sizes smaller. MySizeID ensures all body types are able to receive an accurate body measurement and shop better online.

The third feature is the availability of new tutorials. Users can create their fit profile and body measurements with just a few swipes of their smartphone. The new in-app tutorial movies clearly showcase the ease of use of MySizeID to ensure the consumer is able to get an accurate measurement quickly and easily. The tutorials now also include variation for men and women.

“We’re pleased to release the newest iteration of MySizeID, with enhanced features that focus on inclusivity within the online fashion and apparel markets. Our new tutorials enable a more personalised experience for men and women, while our support across a full range of sizing, from petite to plus-sized, enables anyone to receive an accurate measurement regardless of body type or size,” said MySize CEO, Ronen Luzon. “Perhaps most exciting is our new feature that can make recommendations based on a user’s personalised fit preference. By suggesting additional products to the consumer that are personalised to them, retailers can see increased purchase amounts as consumers add-on to the order – with the confidence that each item will fit correctly.”

In an online clothing market, estimated to be valued at over $112 billion in the US alone, 70 per cent of apparel returns are size related, according to a Drapers Etail Report. MySizeID can increase the sales of apparel retailer by reducing or even eliminating their customer’s uncertainties regarding size and fit. MySize’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size. Furthermore, MySizeID enhances the customer experience, leading to greater brand loyalty. (PC)

Fibre2Fashion News Desk – India