Nike Rise concept store to open at UK's Trinity Leeds in 2024

The concept aims to enhance shopping experiences through innovative digital experiences and services that enliven the sport pulse of the city. It will feature a digitally powered Footwear Fastlane which shares footwear product stories, benefits, and technical information, Nike by You personalisation—allowing shoppers to customise new Nike products and a bra and leggings destination for female athletes, UK-based commercial property development and investment company Landsec said in a press release.

Nik Porter, head of brand account management at Landsec, said: “Guests are looking for more from their shopping experience and are seeking out concepts which combine convenience with the opportunity to try something new. As a result, brands are increasingly prioritising prime locations that drive footfall, enable customer service and have an ability to integrate in-store and online shopping experiences. The Nike Rise concept encapsulates this and, with more international brands investing in Leeds, the new store will only enhance the city’s retail offer further.”

Fibre2Fashion News Desk (KD)