Total retail sales of goods and revenues from consumer services in the month were estimated at 524.1 trillion VND ($21.47 billion), up by 8.1 per cent YoY, according to the General Statistics Office. Without taking inflation into account, retail sales rose by 5.8 per cent.

The Tet (Vietnamese New Year) shopping season is the peak time for enterprises and retailers to promote domestic consumption stimulus and raise sales.

Economists have advised enterprises to nurture rational strategies, making them fit the novel consumption trend in the domestic and foreign markets, a news agency reported.

Fibre2Fashion News Desk (DS)