Spartoo signs contract to develop the Aldo brand in France

Aldo chose to partner with Spartoo to manage its distribution operations in France. Aldo returns to the French market with the re-launch of its entire store network and e-commerce activity. Through this agreement, the brand will benefit from Spartoo’s e-commerce expertise, integrated services and knowledge of its domestic market. The agreement extends Spartoo’s already extensive range of fashion items (footwear, bags, accessories) while consolidating its omnichannel strategy, combining the benefits of the online sales model with those of physical retail stores. Finally, in addition to managing Aldo’s current operations in France, the two groups are working to implement an accelerated growth plan in the French market by combining their respective expertise, Spartoo said in a press release.

“As a global fashion destination, France has always been a strategic market, and having such a strong and innovative partner to join our brand is a sign of Aldo’s unique position and strength in the global footwear and handbag market. We’re thrilled to be working with Spartoo and are excited for our growth plans in the market,” Michel Fahmy, vice president at Aldo, said in a statement.

“We would like to thank Aldo for their trust and are pleased to be associated with an iconic brand that shares our values, particularly social and environmental. This agreement was possible thanks to the omnichannel positioning that we have cultivated in the French market with more than 16 proprietary brands, a key asset for building customer loyalty and generating additional sales. With this partnership, Spartoo is once again demonstrating the technological know-how it has developed over the years and which we chose to internalise,” said Boris Saragaglia, co-founder and CEO of Spartoo.

Fibre2Fashion News Desk (GK)