Sweden's H&M launches merchandise B2B service Creator Studio

Thanks to a lean production process, made-to-order digital printing and e-commerce setup and integrations, Creator Studio is aiming to lower the barriers for brands and creators to offer good quality merchandise. To scale the business, Creator Studio will grow its client base by onboarding a select number of global brands and creators and expand its offering with experiences beyond traditional merchandise, H&M said in a media statement.

Complimenting this, H&M CO:LAB, the group’s investment arm, has invested in Printify, a leading transparent print on demand network. Founded in 2015, their e-commerce platform enables anyone to start a business and create their own unique products with close to zero upfront investment and as little risk as possible, by managing both printing and distribution. It’s designed to move the world towards on-demand production while helping merchants build sustainable businesses.

Exploration and growth through new business ventures and via investments are some of the key mechanisms we rely on as an organisation to drive ourselves forward and lead the industry.

“The customer of today is demanding more personalised products and experiences than ever. With our investments and initiatives within on-demand printing, we can really create value for the customer, external partners as well as for H&M and be a force for change in the merchandise industry. We enable creators to quickly tailor their message to their fans and at the same time reduce the risk of over production,” Ellen Svanström, head of business ventures H&M said.

Fibre2Fashion News Desk (GK)