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UK's ASOS expands menswear with Mango man launch for Autumn/Winter

03 Oct '24
2 min read
UK's ASOS expands menswear with Mango man launch for Autumn/Winter
Pic: Adobe Stock

Insights

  • ASOS has launched Mango Man, expanding its menswear offering with 370 options for Autumn/Winter, including luxe knitwear, sleek tailoring, and essentials.
  • This marks a new chapter in ASOS' partnership with Mango, which already offers 1,500 products.
  • Shazmeen Malik, ASOS' Brands Director, highlights the brand's commitment to providing fashion-forward customers with exciting new brands.
ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of Mango Man, the menswear collection from global fashion brand Mango. 

From today, ASOS customers can shop a selection of Mango Man products, with the range expanding to 370 options throughout the Autumn / Winter season. The carefully curated products include luxe knitwear, sleek tailoring and elevated essentials.

The launch marks a new chapter in the already hugely successful relationship between ASOS and Mango. The partnership has seen phenomenal growth in the past year, with ASOS offering around 1,500 Mango products in Spring / Summer 24. 

Shazmeen Malik, Brands Director at ASOS, said: “We’re thrilled to further strengthen our menswear offering with the launch of Mango Man. Mango’s collections have consistently been a hit with our customers and the introduction of Mango Man is the perfect next step. We know our fashion-forward customers will embrace this drop, and we look forward to continually delivering exciting brands that they love.” 

Mango Man was founded in 2008 to inspire through contemporary, modern and urban men’s fashion. The line represented a major milestone for Mango by diversifying its product offer, for the first time reaching out to a new segment beyond women's fashion. 

The launch of Mango Man further strengthens ASOS’ premium high-street offering and reinforces the brand’s commitment to providing its customers with the best and most relevant product.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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