UK's school uniforms retailer Trutex Schoolwear partners with MySizeID

Parents can enter their children's height and weight and follow the instructions in the app for other measurements that can be taken conveniently using their smartphone as a measuring tool. The plug-and-play widget is integrated into Trutex's site, making a child's correct size accessible with just a few clicks, the companies said in a joint press release.

According to Trutex's initial pilot programme, the solution results in the proper size more than 99 per cent of the time.

"We are delighted to be the first school uniform company in the state sector in the UK - which accounts for the vast majority of the market - to offer this technology to our parents and students," said Matthew Easter, CEO of Trutex. "We've long recognised the frustration of the online apparel guessing game, and how important it is that parents can order the correct size for their children and get it right, the first time. Our team has worked hard alongside MySize to ensure the utmost accuracy in the app, and we are excited to be offering this solution to our families."

"Integrating our solution with the leader in the UK's school uniform market, Trutex, was a natural step for us. Our utmost priority is bringing peace of mind to both brands and consumers," said Ronen Luzon, CEO of MySize. "We're thrilled to be easing the burden on busy parents who don't have time to waste on the hassle of returning incorrectly sized uniforms. Tackling the challenge of children's clothing sizes is critical, and MySize is proud to be leading the way."

Fibre2Fashion News Desk (KD)