Uniqlo launches new flagship Store in Rome

22 Apr '24

2 min read

Uniqlo launches new flagship Store in Rome

Pic: Fast Retailing

Insights

UNIQLO has opened its second flagship store in Italy on Rome's Via del Corso, following its first in Milan.
The store spans over 1,300 square metres across three floors, offering LifeWear for all ages and employing 120 staff.
It features unique services like the RE.UNIQLO Studio and the first UTme! Machine in Italy, with a design inspired by Roman architecture.

UNIQLO Rome Via del Corso, the second UNIQLO flagship store in Italy, marks a further step towards expansion in the market, after the opening of its first retail location in Milan's Piazza Cordusio in September 2019.

The Rome store features UNIQLO LifeWear - high quality, everyday, and long-lasting clothing that helps improve people's daily lives - for Men, Women, and Kids, distributed over three floors (basement, ground, and first floor) for a total of more than 1,300 square meters. UNIQLO Rome Via del Corso employs 120 people.

"We are extremely honored and proud to have opened our new store in Rome today," said Mark Barnatovic, UNIQLO Italy COO. "For us each new store is an opportunity to start afresh and learn how we can enhance our customers' shopping experiences. 'Romanità,' the Roman way of living, played a central role in developing our store concept, and which was all about creating a space to narrate our LifeWear philosophy in a way that resonates with Roman people," he continued.

The Ribbon Cutting Ceremony was preceded by a performance on a traditional Japanese Sanshin instrument, and a group of Taiko drummers. The ceremony was attended by the Mayor of Rome, Mr. Roberto Gualtieri, Taku Morikawa, UNIQLO Europe CEO, Mark Barnatovic, Kenshi Iwamura, UNIQLO Rome Via del Corso General Manager, Rosanna Nogar, UNIQLO Rome Via del Corso Store Manager, Roman entrepreneur Mrs. Carolina Venosi, and floral designer Mr. Dylan Tripp, both of whom have participated in the UNIQLO 'Today's Classic' advertising campaign, and Mr. Nicola Sajeva, Asset & Development Management Director at Prelios SGR.

UNIQLO Rome Via del Corso features exclusive services such as RE.UNIQLO Studio, which offers customers the ability to repair and customize UNIQLO items, the first UTme! Machine in Italy, an exclusive tool allowing customers to choose among unique designs and create their own printed T-shirts, and an automated Click & Collect system for customers to pick up their online orders in a fast and autonomous manner.

The store design concept was inspired by the history and architecture of Rome. Arches and portals, travertine tones, wooden finishes and warm tones pay homage to the city, giving the store a distinctive aesthetic that truly speaks to the heart of Romans.