Uniqlo showcases LifeWear line at international expo in Shanghai

08 Nov '23

2 min read

Pic: Uniqlo/Fast Retailing Co

Insights

Uniqlo unveiled its LifeScape booth at CIIE Shanghai, showcasing LifeWear fashion and new vision for lifestyle retail.
The exhibit features innovative clothing and a live shopping programme.
Highlights include Ultra Light Down, Heattech, and the new Powder Soft Down.
It also spotlights lighter Heattech fabrics and the Re.Uniqlo Studio for sustainability.

Uniqlo has introduced its LifeScape booth at the ongoing 2023 China International Import Expo (CIIE) in Shanghai. The 1,000-square-metre exhibit offers a new lifestyle vision, highlighting the brand’s LifeWear clothing line. Open to the public post a media preview, the exhibit aligns with the CIIE theme ‘New Era Shared Future’.

LifeScape marks Uniqlo’s fourth CIIE presence, with interactive zones demonstrating LifeWear’s integration into everyday life. Visitors experience the clothing through immersive displays, covering various seasons and environments. The booth also features LiveStation, a livestreaming programme for remote customers, according to retail company and Uniqlo owner Fast Retailing Co.

The exhibit displays Ultra Light Down, Heattech, Fleece, and the new Pufftech garments, alongside the China debut of Powder Soft Down, known for its softness and warmth, created with Nanodesign by Toray Industries. These innovations embody fashion, technology, and sustainability, with features like water resistance and anti-static.

LifeScape presented the Ultra Light Turtleneck Long-Sleeve T-Shirt, 20 per cent lighter than standard Heattech fabrics, reflecting 20 years of brand innovation.

Additionally, Uniqlo’s Re.Uniqlo Studio, offering repair, remake, and reuse services, is highlighted, indicating plans for international expansion due to growing sustainability interest in China.

Finally, LifeScape integrates technology for an enhanced customer experience, allowing visitors to learn more about products and shop on-site, coinciding with Uniqlo’s Double 11 sales event.

Fibre2Fashion News Desk (NB)

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