Retail

US in-store shopper traffic down 26% from 2019 on Super Saturday 2021

27 Dec '21

1 min read

Pic: Alakoo | Dreamstime.com

Compared to 2019, the last pre-pandemic year, shopper traffic in the US brick-and-mortar retail stores and shopping centres on Super Saturday (Dec 18), the last Saturday before Christmas, was down 26.3 per cent in 2021 and up 19.4 per cent compared to 2020, according to Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls.

“For the last five years, Super Saturday is the second busiest shopping day in the US, falling only behind Black Friday,” said Peter McCall, senior manager of retail consulting, Sensormatic Solutions. “There were only three Saturdays in December leading up to Christmas Day this year. As we expected, Super Saturday remains a big part of consumers’ holiday shopping plans to grab last-minute items with supply chain issues delaying the arrival of online orders in time for holiday celebrations.”

Sensormatic Solutions also released its predictions for the Global Top Busiest Holiday Shopping Days and Super Saturday ranked in the top five on 14 out of 17 countries’ lists. In the US, Super Saturday ranks second to Black Friday. This year on Black Friday (November 26), traffic declined 28.3 per cent compared to 2019, but increased 47.5 per cent compared to 2020.

Fibre2Fashion News Desk (KD)

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