J.Crew Group is strengthening its leadership team to advance its long-term strategic growth plan. It has appointed four highly experienced retail industry leaders -Jose Davila as chief people officer, Danielle Schmelkin as chief information officer, Derek Yarbrough as chief marketing officer, and Liz Hershfield as senior vice president Sustainability.
These leaders will be integral in accelerating J.Crew Group's approach to building a digital-first, purpose-driven organisation under its J.Crew, Madewell, and J.Crew Factory brands.J.Crew Group is strengthening its leadership team to advance its long-term strategic growth plan. It has appointed four highly experienced retail industry leaders -Jose Davila as chief people officer, Danielle Schmelkin as chief information officer, Derek Yarbrough as chief marketing officer, and Liz Hershfield as senior vice president Sustainability.#
"I believe strong and relevant brands are customer-centric, community-minded, purpose-driven and powered through innovation, technology and a deeply collaborative culture," said Libby Wadle, J.Crew Group's chief executive officer. "Jose, Danielle, Derek and Liz are proven leaders in their respective fields, share our core values, and bring significant expertise as well as a passion for our brands that will drive our business forward."
Davila, the new chief people officer, will guide J.Crew Group's overall people strategy and execution. Davila brings 25 years of talent management and brand-building experience, as well as a deep knowledge of the retail industry. He most recently served as vice president of Human Resources for Levi Strauss, where he oversaw North and South America.
Schmelkin, chief information officer, will lead J.Crew Group's digital transformation by maximising data insights, increasing connectedness and interactivity with customers, driving innovation and fortifying IT architecture. She most recently served as chief information officer of Madewell. Schmelkin is a recognised technology and digital innovator who brings over 20 years of experience to this position.
Derek Yarbrough, chief marketing officer, is responsible for all marketing, creative, and e-commerce initiatives for the J.Crew and Madewell brands. Yarbrough is a recognised leader in e-commerce, marketing and the fashion industry and brings over 20 years of experience to this newly created position. He spent the previous eight years at Madewell.
Hershfield, who is taking over the newly created role of senior vice president Sustainability, will focus on driving a company-wide sustainability agenda that will maximise positive impact and position the J.Crew Group as a leader in sustainable retail. Hershfield leads sustainability innovation for the J.Crew, Madewell and J.Crew Factory brands. She will continue to oversee sourcing for Madewell. Hershfield brings over 25 years of experience and deep knowledge of sourcing and sustainability to the position.
J.Crew Group has also appointed Frits Dirk van Paasschen, a seasoned global executive who spent more than a decade as a Fortune 500 CEO; Anna Fieler, a transformative technology executive and investor; and Nadia Rawlinson, a global human resources executive who currently serves as the chief people officer at Slack to its board of directors.
Fibre2Fashion News Desk (SV)
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