US' Kohl's becomes exclusive retailer of Levi's SilverTab collection

The new capsule collection further solidifies Kohl’s, a top retailer of Levi’s, as a denim destination for the entire family. The Levi’s SilverTab line originally launched in the late ‘80s and gained popularity in the ‘90s with its focus on loose and baggy fits. Inspired by streetwear and hip-hop, the collection was a fixture of the ‘90s era, Kohl’s said in a press release.

Now, SilverTab is coming back exclusively at Kohl’s with the iconic relaxed silhouettes that made SilverTab the go-to brand of the decade. The capsule collection features popular ‘90s denim styles including loose and mom-style jeans, overall pants and shorts, and oversized denim jackets, as well as graphic tees, crewneck and fleece hoodies, flannel shirts, bucket hats, and leather belts.

Offered in styles and fits for adults and kids, SilverTab will be available now through January, 2023 in 600 Kohl’s stores with an extended assortment available on Kohl’s and Levi’s websites.

The Levi’s SilverTab collection debuts just in time for back-to-school season and will be positioned prominently in Kohl’s stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands. The elevated in-store experience will highlight SilverTab’s nostalgic ‘90s vibes with retro-inspired imagery and mannequin displays.

“Over the years, Kohl’s and Levi’s have built an incredible partnership that has brought the brand’s most popular styles and collections to millions of Kohl’s customers across the country. The relaunch of the iconic SilverTab collection is an exciting next chapter in our history together, bringing back the denim styles and fits that were worn and loved by a generation, now again more popular than ever. The addition of Levi’s SilverTab is another example of how we are modernising our portfolio with premium and style-led offerings as part of our strategy to become the retailer of choice for the active and casual lifestyle,” Ron Murray, Kohl’s interim chief merchandising officer, said.

Fibre2Fashion News Desk (GK)