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US retail sales surge in Oct as consumers shake off concerns: NRF

14 Nov '24
2 min read
US retail sales surge in Oct as consumers shake off concerns: NRF
Pic: Adobe Stock

Insights

  • Retail sales recovered in October, driven by consumer confidence and a resilient economy.
  • Online sales increased by 1.84 per cent MoM, marking a 19.38 per cent rise year-on-year, while physical stores showed a slight monthly dip of 0.57 per cent but an 8.56 per cent annual gain.
  • Excluding automotive and gasoline, total retail sales rose 0.74 per cent month-on-month and 4.13 per cent YoY.
Retail sales experienced a robust recovery in October, buoyed by consumer confidence and a resilient economy, according to the latest CNBC/NRF Retail Monitor powered by Affinity Solutions, released by the National Retail Federation (NRF). The month saw a notable turnaround from September, where sales had been dampened by worries over port strikes and global tensions.

Online and non-store sales saw a strong 1.84 per cent month-over-month increase in, marking an impressive 19.38 per cent rise year-on-year. Meanwhile, brick-and-mortar categories like clothing and accessories witnessed a slight monthly dip of 0.57 per cent but posted a healthy year-on-year increase of 8.56 per cent.

Total retail sales, excluding automotive and gasoline, saw a month-on-month growth of 0.74 per cent, with a year-on-year rise of 4.13 per cent. This followed a challenging September, when sales declined by 0.32 per cent month-on-month and grew just 0.55 per cent year-on-year due to economic uncertainties, the NRF said in a press release.

The core retail sales measure, which excludes restaurants, automobile dealers, and gas stations, rose by 0.83 per cent month-over-month and 4.59 per cent year-on-year, marking the strongest annual growth since August 2023.

Overall, total retail sales from January to October 2024 increased by 2.13 per cent year-on-year, while core sales posted a 2.42 per cent rise, showcasing resilience in the retail sector amidst fluctuating external factors.

“Healthy spending resumed in October as consumers continued to benefit from this year’s job gains and higher wages,” NRF president and CEO Matthew Shay said. “Inflation is mostly limited to services at this point and prices for some retail goods are actually falling. October sales have set the stage for a good start to the holiday shopping season.”

Fibre2Fashion News Desk (KD)

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