US retailer Chico's FAS inks strategic partnership with Fabric

This new technology foundation includes omni-channel order management and inventory systems to power all forms of commerce across the company. Chico's FAS is embracing Fabric's modern modular architecture, enabling swift implementation across a host of consumer-facing innovations, while Fabric will be able to harness Chico's FAS' superior understanding of omni-channel boutique retail, resulting in a superior product for both companies.  These best-in-class micro services and tools will help drive the company's current and future innovations, including ship-to-store, same-day-delivery, social commerce, and the company's virtual stylist programme. Chico's FAS will also leverage Fabric's platform for inventory management, enabling a single source of truth along with superior accuracy and transparency across all three brands and improved customer experiences, Chico’s FAS said in a press release.

"Fabric understood our strategy and brought to the table a technology solution and vision that fit perfectly. We were drawn to their business-first thinking and modular architecture, which in today's commerce world is a must-have. We believe this relationship developed at the perfect time for both of our companies. From top to bottom, Fabric's like-minded team could not be more culturally aligned to Chico's FAS. Superior order management capabilities are at the center of today's and tomorrow's commerce solutions.  There just aren't many platforms out there that understand this and could check all our boxes, but Fabric did," Jay Topper, chief digital officer of Chico's FAS, said.

"We are thrilled that Chico's FAS has partnered with Fabric to drive their innovative customer-centric approach," said Faisal Masud, CEO of Fabric, "We are continuously impressed by their strategy, ideas, and commitment to their customers. Our approach to headless, composable, and API-driven capabilities will give Chico's FAS the tools they need to stay ahead of the curve in today's rapidly changing omni-channel retail environment. We could not have picked a more perfect anchor client for what we also consider to be the heartbeat of the commerce ecosystem."

Fibre2Fashion News Desk (RR)