US retailer Foot Locker unveils new global platform

The Heart of Sneakers embraces the rich sneaker culture and highlights Foot Locker's ongoing involvement as a key player in the community. Foot Locker serves as a global hub for all things related to sneakers. Their store associates, the Stripers, continue to connect with sneaker enthusiasts. The Heart of Sneakers initiative will be seamlessly integrated into the brand's campaigns, online and in-store experiences, and community events in the future, the company said in a press release.

"For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker," said Kim Waldmann, global chief customer officer at Foot Locker. "Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we'll continue to put the heart of our company's DNA front and centre in communities globally, creating an unrivalled experience only found at Foot Locker."

Simultaneously, Foot Locker introduced its 2023 global holiday campaign, featuring a lineup of NBA talent, solidifying its position in basketball and sneaker culture. The campaign includes partnerships with Kevin Durant (Nike), LaMelo Ball (Puma), Anthony Edwards (Adidas), Steph Curry (Under Armour), and global musician Enisa. They all collaborate with Foot Locker's Stripers to bring excitement to the holiday season. These associates are trusted experts for sneaker enthusiasts worldwide, enhancing the shopping experience.

Fibre2Fashion News Desk (RR)