US retailer Revolve Group opens first store in Aspen

11 Jun '24

2 min read

US retailer Revolve Group opens First Store in aspen

Pic: PRNewswire/Revolve Group

Insights

Revolve Group announces the opening of its first permanent retail store in Aspen, Colorado, transitioning from a successful pop-up.
The new location will offer a unique blend of REVOLVE and FWRD collections, featuring contemporary and luxury fashion brands.
This step is part of Revolve's broader strategy to integrate online and physical shopping experiences.

Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, is thrilled to announce the opening of its first ever permanent physical retail location in the heart of downtown Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December.

The Aspen pop-up not only drove substantial sales but also proved to be an exceptional channel for brand building and acquiring new customers. REVOLVE and FWRD are excited to continue deepening the relationships with their brand partners and providing them an exclusive opportunity to showcase their products and be part of Aspen's highly engaged, affluent community.

Nestled in Aspen's iconic shopping district, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both REVOLVE and FWRD. This location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear, and accessories. Known for their experiential marketing, REVOLVE and FWRD will also regularly curate in-store shopping events and trunk shows from their curated roster of brands.

The store will continue to house both REVOLVE and FWRD collections, providing a unique shopping experience that blends contemporary styles with high-end designer pieces. On the first floor, shoppers can expect to find not only collections from beloved REVOLVE brands such as HELSA, L'Academie and Lovers + Friends, and other emerging designers but also exclusive products designed for the Aspen customer. Located on the second floor of the store, shoppers will be immersed in FWRD's world of luxury, including a curated collection of luxury fashion brands, FWRD Renew pre-owned bags and accessories including brands such as Acne Studios, Isabel Marant and more.

Michael Mente, Co-CEO and Co-Founder of Revolve Group, expressed his excitement about this new venture, "Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer."

REVOLVE's decision to open a permanent store in Aspen is part of REVOLVE's broader strategy to blend online and offline experiences, providing customers with more touchpoints to interact with the brand.