Johnson will report directly to Molly Langenstein, president and chief executive officer of Chico's FAS. She has more than 30 years of merchandise experience and joins Chico's FAS from Macy's, where she served as executive vice president of private brands leading all of women's and has a proven track record in creating, launching and turning around many of Macy's private brands, leading the highest years of growth, the company said in a press release.

Rao will report to Jay Topper, chief digital officer of Chico's FAS. She has over 15 years of experience developing and implementing key customer experience improvements in complex global retail and online environments. Rao joins Chico's FAS from Spins, where she held the role of senior vice president, and prior to Spins she was VP of product management, UX and design for both the consumer and floral business units at FTD.

"Nancy is a results-focused customer-led leader with deep knowledge of product and sourcing and has built multiple brands successfully that have contributed to consistent revenue growth across an omnichannel marketplace," said Langenstein. "Dimple has a proven track record of driving customer growth, revenue and digital adoption using product design and development, customer experience transformation and marketing. Both Nancy and Dimple are passionate about the customer and developing world-class customer experiences. I am proud to welcome both Nancy and Dimple to Chico's FAS."

Fibre2Fashion News Desk (KD)