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H&M launches global loyalty programme in India

08 Oct '20
2 min read
Pic: H&M
Pic: H&M

International retailer H&M has launched its global loyalty programme, on October 8 in India. This also marks brand’s completion of five years in the country since its first store opening in 2015. In celebration of the programme launch, customers who sign up between October 8 - 18, will receive a one-time offer of 15 per cent off their entire purchase. 
 
Growing around the globe with strength and sustainability in 23 countries, H&M member is designed on the principle of relationship-building while focusing on the need for personalisation.
 
Online or in-store shoppers who join the H&M member programme will enjoy exclusive benefits and rewards, special member promotions; as well as early access notifications to selected sales, events, experiences and special surprises. The membership is digital, free and available to everyone 18 years and over.
 
H&M member is a two-tiered programme, with member and ‘member plus’ status. Once a member accumulates 800 points they are upgraded into the ‘member plus’ status which unlocks free shipping, unique events and rewards. This bi-level approach helps to drive a more personal, inspiring and seamless digital shopping experience.
 
“The member programme comes to India as we complete five successful years in the country. As we adapt to new ways of living whether it is working from home or stepping out responsibly, H&M makes browsing and shopping online as well as in-stores, even more exciting. A step in this direction is creating unique experiences and services for our members that complement and strengthen H&M’s core mission: To make it possible for everyone to look and feel good,” Janne Einola, country manager for India, said in a press release.

Fibre2Fashion News Desk (JL)

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