British retailer JD Sports' LFL sales rise 2.4% in Q2 FY25

UK retailer JD Sports Plc has reported a 2.4 per cent increase in like-for-like (LFL) for the second quarter of fiscal 2025 (Q2 FY25). The company’s organic sales surged by 8.3 per cent during the quarter. As a result, the first half of fiscal 2025 saw LFL sales rise by 0.7 per cent and organic sales by 6.4 per cent.

The quarter-on-quarter (QOQ) improvement was largely driven by JD Sports' resilient multi-brand operating model and more favourable comparisons with the previous year's performance. Regionally, North America led the way with a remarkable 5.7 per cent increase in LFL sales in Q2 FY25 and an impressive 13.7 per cent in organic growth. Europe also contributed to the positive results, with LFL sales up by 3 per cent. The UK market showed significant improvement QOQ, the company said in its Q2 FY25 trading update.

All three of JD Sports' main segments—JD, complementary concepts, and sporting goods and outdoor—achieved LFL growth in Q2 FY25. The JD segment, in particular, benefitted from the opening of new stores, contributing to an 11 per cent organic growth.

"I am pleased to report like-for-like sales growth of 2.4% and organic sales growth of 8.3% in the second quarter, demonstrating the strength and agility of our multi-brand model. In particular, we saw double-digit organic sales growth in North America and Europe, supported by the continued success of our JD store rollout programme,” said Regis Schultz, CEO of JD Sports.

Fibre2Fashion News Desk (DP)