French brand DistriCenter partners with Relex for supply chain

Prior to partnering with Relex, DistriCenter relied mainly on their ERP system to manage store replenishment, with orders being pushed to the stores rather than driven by demand. The decision to adopt an advanced planning tool is part of the company’s strategy for improving its capacity to fulfil pull-based demand through automation of replenishment and allocation processes driven by accurate demand forecasting. DistriCenter has selected Relex for their easily adaptable and AI-powered end-to-end supply chain planning solution, which allows them to manage forecasting, replenishment, allocation, and promotion planning within a single platform, the company said in a media statement.

“To better anticipate our customer needs and allocate more smartly and efficiently our inventory in our stores, we need to take our supply chain planning processes to the next level. We trust Relex as a partner who provides us not only with advanced demand forecasting, but also the expertise and flexibility needed to handle all the constraints and complexities of the fashion industry,” Jean-Yves Kerjan, supply chain director at DistriCenter, said in a media statement.

“DistriCenter’s confidence in us reflects our track record of tailoring supply chain management to the needs of the fashion industry. Through this partnership, we are looking forward to helping the DistriCenter team realise their vision of improved efficiency and customer service through the use of our state-of-the-art technology,” Franck Westrelin, VP Sales Southern Europe and Mena at Relex Solutions, said.

Fibre2Fashion News Desk (GK)