UK's Anthropics Technology introduces Zyler for shoppers, retailers

Customers can discover their style and fit remotely. Zyler’s patented technology uniquely produces personal results. Shoppers can use technology on their phone, desktop and in-store, try on clothes from hundreds of brands or a certain brand, finding the best fit and style and saving time shopping. Fashion brands and retailers can improve shoppers' experience, increase intent to purchase and sale conversion, increase social media shares, improve brand engagement and minimise returns.

Zyler enables shoppers to try on clothing in a variety of styles right on their phones or desktops, before making a purchase. Users test different outfits on themselves virtually - to see what suits them, to find their style, and to save time shopping - uniquely, all with their own shape and size taken into account, the company said in a press release.

Zyler’s patented technology, based on the latest cutting-edge research, has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements. Clothing details from the original image (e.g. texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit are uniquely taken into account for a realistic try-on experience. Shoppers can try on hundreds of outfits - from casual wear to evening gowns and wedding dresses. 

"Zyler continues to evolve and succeed in enriching the ecommerce industry,” CEO of Anthropics, Alexander Berend, leading the development of the product, said.

Fibre2Fashion News Desk (RR)