Phoenix Palassio shopping mall opens in Lucknow

21 Jul '20

4 min read

Pic: The Phoenix Mills Limited

The Phoenix Mills Limited (PML), a leading retail mall developer and operator in India, has today opened doors of its grand palatial shopping mall, Phoenix Palassio, in Lucknow. The fully leased mall has opened with operating procedures in place for social distancing. The Palassio will be introducing 60 new international and national brands to Lucknow.

Brands like H&M, Aldo, Mango, Bath & Body Works, Steve Madden, The Collective, Under Armour, Brooks Brothers, Armani Exchange, Gas, Cover Story, Charles & Keith amongst others have opened doors in the city of Lucknow for the first time.

"Anchor brands like Lifestyle, Westside, Marks & Spencer, Shoppers Stop, Pantaloons, Max and Big Bazaar will make shopping at Phoenix Palassio an experience befitting even the most discerning shopper’s palate," PML said in a press release.

Spread across 13.53 acres and a built-up area of 1 million sq ft, the mall has been used as an expansive canvas for the grandest architecture ever seen in shopping malls. It is flanked by three grand entrances (in the North, South, and West) and a 200-feet tall musical fountain that introduces its visitors to its magnificence before they walk through its grand rotunda entrances.

Phoenix Palassio’s eclectic fusion of classic architecture with European and Awadhi influence pays homage to the city’s rich cultural legacy and modern spirit. With a well thought out horticulture programme, the landscaped exteriors complete the grandeur that this mall brings to the city of Lucknow, the release said.

Prioritising the well-being and safety of its shopers—many of whom will be making their first trip to a mall since the first lockdown, Phoenix Palassio has implemented best global practices in its operating procedures to provide shoppers with an enhanced luxurious experience in a safe and stress-free environment.

"Phoenix Palassio has made significant investments in COVID-proofing every touchpoint. These include minimal contact services, floor markers to ensure social distancing, UV screening of bags, pre-sanitised shopping trolleys, hand sanitisers placed at multiple locations for easy access, and contactless payments at retail outlets and car parking. These have been implemented for customers, retail partners and employees, ensuring a safe retail experience for all," PML said.

Elaborating further, a PML spokesperson said, "Phoenix has developed a series of standard operating procedures for the customers, retailers and the staff. Wearing of masks is mandatory, and social distancing norms via floor markers near crowded centres are identified. We have ensured that hand sanitisers are available at entrance, rest rooms, in stores as well as across multiple locations of the malls. Customer density control system is in place to ensure crowd control. We are allowing only 3 customers or a family inside each elevator. Groups of more than four people (except families) are not allowed to move together in the mall. Additionally, the mall management is promoting contactless digital payment methods at all touch points i.e. stores, parking, F&B and food courts."

"Phoenix Mills is focused on ensuring the safety of its patrons by setting new benchmarks in mall management and we put our best foot forward towards a new normal as we announce the opening of Phoenix Palassio in Lucknow today. The opening of Phoenix Palassio in the current environment is testament to our commitment to continue to serve and provide livelihoods, through our malls, to the communities that we operate in,” said PML non-executive chairman Atul Ruia.

"Our vision is to offer customers an unprecedented experience in all our properties, one that combines never-seen-before grandeur and luxury with international safety protocols. We are humbled and touched that our partners have expressed confidence in us in the current business climate as we open doors of close to 150 brands at Phoenix Palassio in the opening month,” Rashmi Sen, chief operations officer-Malls, PML, said.

Fibre2Fashion News Desk (RKS)

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