"For apparel retailers, a big challenge is lack of awareness regarding new fashion tech solutions. Our biggest competitor is the outdated size chart, which many companies still believe is sufficient enough to give their customers an idea about sizing. Many companies haven’t taken steps to look into new technology solutions like Fit Finder, which makes educating and outreach one of the main ways we tackle this problem," says Sebastian Schulze, managing director and co-founder, Fit Analytics, in the June edition of Fibre2Fashion.

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Fibre2Fashion News Desk (RKS)