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French multinational Carrefour's textile brand TEX launches in Romania

25 Mar '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

TEX, the exclusive textile brand of French multinational Carrefour, recently launched in Romania its commitment for sustainable fashion. TEX Responsible includes a range of clothes and home textiles made with respect for the environment. TEX commits that all materials used in its products will come from controlled sources and be sustainably obtained until 2030.

TEX prefers organic cotton, fairly remunerates its producers and encourages production from recycled materials, using less water, according to media reports from Europe.

The TEX Responsible range reflects every sustainable action that TEX supports in its accelerated approach to sustainable fashion, through three commitments in Romania.

TEX Bio is defined by an extended home textiles and baby and toddlers’ clothes, made of cotton coming from ecological agriculture and 100 OEKO-TEK certified, proving that no skin-harmful substance was used during their production.

TEX offers kids and adults’ jackets and vests, filled with materials recycled from plastic, before it goes in the oceans, therefore protecting planet’s resources. The brand always guarantees the quality of recycled materials products because everybody has the right to trendy fashion made from recycled materials.

The new TEX range has sustainable denim jeans for the whole family, produced using less water, through the waterless method, but also less carbon dioxide and electricity, through Dope Dyed technique. This method integrates the paint directly in the production, eliminating its painting phase, in order to protect biodiversity.

Fibre2Fashion News Desk (DS)

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