The brand has been conscious of its production techniques and the impact it generates on the environment. Whole of Spykar denims are made with 90 per cent recycled water. A special treatment plant has been installed which treats water in the facility which is later reused in the production process. It also ensures no contaminated water is released into water bodies. Measures have also been taken by the government and Spykar to ensure the land for the facility is not used for agriculture, an arid plot was hence assigned, said Spykar in a media statement.

“Spykar has always been at the forefront of global thinking, be it fashion or the world environment. Our processes have been designed with a vision to minimise climatic impact and lead the way for sustainable development. We realise that even consumers today are sensitised and lean towards brands who subscribe to a betterment philosophy,” said Sanjay Vakharia, CEO of Spykar Lifestyle. (PC)

Fibre2Fashion News Desk – India