Pentland Brands is working towards sustainability by reducing the impact of its operations, products, and materials in the environment. The company’s aims to reduce carbon emissions by at least 25 per cent by 2025, as part of its long-term ambition to become carbon neutral. Pentland Brands is the name behind leading sports, outdoor, and lifestyle brands.
All the company’s European offices use 100 per cent renewable energy, but it is always looking at ways to further reduce its carbon footprint. This year, the company created an employee Positive Business squad focused on driving sustainability initiatives. The squad is made up of passionate people from across its business who will guide how to reduce the environmental footprint. As a strategic member of the Sustainable Apparel Coalition (SAC), Pentland gathers environmental information from its supplies to monitor their sustainability progress and provide guidance on reducing their footprint, the company said in a media statement.Pentland Brands is working towards sustainability by reducing the impact of its operations, products, and materials in the environment. The company's aims to reduce carbon emissions by at least 25 per cent by 2025, as part of its long-term ambition to become carbon neutral. Pentland Brands is the name behind leading sports, outdoor, and lifestyle brands.#
The company’s in-house innovation team works closely with brands to develop sustainable materials solutions to minimise the impact of their products. Speedo’s PowerFlex eco range uses ECONYL and REPET yarn, which is made from ocean waste such as fishing nets. The brand has also committed to making all the Vibe suits in its US swimwear collection from recycled plastic bottles, which are spun into yarn and woven into fabric, according to Pentland.
The Berghaus MADEKIND label is used on products that contain more than 50 per cent recycled or bio-based content, more than 90 per cent Bluesign approved fabric or are made with certified sustainable down or cotton. In the past 12 months, Berghaus has increased the number of MADEKIND products in its range by 34 per cent. Alongside delivering its free repairs service, Berghaus has teamed up with Cumbrian climbing company, Dirtbags, to upcycle its products into climbing kit. One waterproof jacket and one fleece zip top makes six or seven fleece lined chalk bags, Pentland said.
The latest iconic British & Irish Lions jersey by Canterbury is made from 100 per cent recycled polyester, which uses 21 per cent less CO2 than conventional polyester. Canterbury is also looking at how to give products a second life using circular economies. The unmissable Canterbury Uglies range uses obsolete fabrics to create one-of-a-kind limited-edition garments.
Since January 2020, Endura has planted over 1.3 million trees, a 30 per cent increase on its original target of one million, and it’s now set a bold new target to become CO2 negative by 2024. SeaVees partners with environmental charity SeaTrees through its SeaChange collection, which regenerates one foot of kelp forest for every pair of shoes sold.
Fibre2Fashion News Desk (GK)
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