Perry Ellis International (PEI) has deployed Oracle retail customer engagement cloud services to better personalise the shopping experience for customers across the US and UK. The company is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances, based in the US.
Perry’s brands Perry Ellis, An Original Penguin by Munsingwear, and Cubavera manage a large international footprint with their own retail stores and ecommerce channels. These multiple points of engagement for consumers created complexity that made it difficult to understand consumer behaviour. Oracle retail customer engagement provides PEI with a comprehensive view of shopping behaviour of over 1 million loyalty members and a platform to leverage that information to personalise customer brand interactions across all touch points.Perry Ellis International (PEI) has deployed Oracle retail customer engagement cloud services to better personalise the shopping experience for customers across the US and UK. The company is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, based in the US.#
“Our goal with our digital transformation is to focus on the experience we provide for our customers. Customer engagement was an important step in this transformation. We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation Point of Service with the confidence to deliver a superior in-store experience for our customers and associates. We recognise Oracle’s continued investment in retail-specific solutions while providing lower cost of ownership with the new cloud service. For us, the value is the robust functionality, scalability and speed to market,” Luis Paez, chief information officer, PEI said in a press release.
“Having a holistic perspective of how consumers engage with your brand is critical to develop experiences necessary to compete and thrive in the retail community. With cloud technology, brands can begin innovating and refocusing their efforts to amplifying the customer experience at an unprecedented rate. This implementation represents the fastest go-live in the cloud to date for Oracle retail customer engagement,” Mike Webster, senior vice president and general manager, Oracle retail said.
The implementation process was guided by IT leadership from PEI with a clear strategy that begins with executive sponsorship and concludes with rigorous testing of the solutions. This process was supported by BTM Global, a gold-level member of Oracle Partner Network (OPN). BTM Global has provided a full range of systems integration services including functional and technical design work, custom integration points, interface designs, development and testing, and scripting through training and user-focused testing for PEI for multiple Oracle solutions. PEI decided to implement Oracle retail customer engagement cloud services after experiencing operational efficiencies from upgrading the enterprise suite of Oracle retail merchandise operations management in just six months with BTM Global. (GK)
Fibre2Fashion News Desk – India
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