Retail & e-commerce firms choose UserTesting human insight platform

Digital transformation has fundamentally changed the retailing landscape, providing customers with more choices and placing greater demands upon retailers. Retailers are looking for better, more simplified ways to engage their customers and keep them happy. This includes introducing new conveniences across the buying journey through mobile apps and digital experiences, with new offerings like ‘buy online pick up in-store,’ 'buy online pick-up in locker,’ and 'buy online return in-store,’ UserTesting said in a press release.

According to an Accenture survey, 49 per cent of customers are ready to switch to another e-commerce business if those e-commerce retailers provide virtual try-out tools and/or shopping advisory services, and that consumer preferences are powerful enough to drive both brand switching and willingness to spend more. The UserTesting human insight platform enables savvy retailers to see and hear the experiences of their customers as they interact with prototypes, apps, websites, and products. This enables retailers to adapt to changes in consumer behaviours and preferences to keep customers engaged and satisfied.

With UserTesting, retail and e-commerce organisations have access to rich, first-party data that enables them to capture feedback and insights from the latest shopping experiences while growing a deeper intuition for their customers. Leveraging the power of opt-in video-based feedback, e-commerce and retail companies can remain agile and develop new strategies and experiences to meet consumer demands.

“The retail and e-commerce industry is always changing, which means merchants must have a pulse on the consumer at all times in order to continuously transform the buying experience and meet the customer where they are. We are pleased to work with many of the world’s leading brands in the industry as they embrace the power of human insight to deepen their knowledge of their customers, and design and launch these new buying experiences,” Michelle Huff, chief marketing officer of UserTesting, said in a statement.

Fibre2Fashion News Desk (GK)