US' Nitches announces team NFT project with influencer John Lewis

12 Aug '22

2 min read

Pic: 123rf.com/ zephyr18

US-based Nitches Inc. which blends high-tech with high-end fashion to create exclusive clothing lines and legacy collections, has announced that it will soon unveil an industry-changing NFT (non-fungible token) project and website for its Peace on Marz campaign developed with ‘BadAss Vegan’ influencer John Lewis. Nitches' Creative director Anthony Piper used his expertise as a comic book artist to hand draw the NFT Marz Variant characters, which were recently delivered to Nitches' web development team.

"Anthony has painstakingly created some unique NFT characters that rival his previous work at Marvel Entertainment and with Lionsgate. They are truly works of art that will disrupt the NFT market," said John Morgan, Nitches' CEO in a statement issued by Nitches. "We also plan to rock the NFT community with a special gift to promote the Peace on Marz campaign later this month."

Piper and Lewis collaborated to create an inclusive story that brings Martians and humans together in peace and harmony. The one-of-a-kind story will be shared on the official online platform of Peace on Marz, which launches later this month. The story focuses on four different Martians with their own unique traits and styles that will translate well into NFTs, added the release.

The Peace on Marz campaign will also include other special promotions, exclusive merchandising, and productive partnerships that will be announced at a later date.

Fibre2Fashion News Desk (NB)

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