Datatex signs two important agreements at ITMA 2019

“The speed of technological changes is increasing. This makes that 4 years are a long time to develop advances and innovations. That’s why expectations about ITMA 2019 were huge and that was reflected on the size of the fair. More than 1,700 suppliers and 12,000 visitors. It was 7 days of an intense and constant exchange of needs, expectations, proposals, agreements and businesses, many businesses. All this happening between people of different languages, cultures and nationalities. It is a clear and concrete example of the importance of globalisation and that this key trend is here to stay,” said Claudio Ballotta, South America sales manager of Datatex in a company press release.

From Datatex’s point of view, the most common problems and use cases faced by textile and apparel companies were organised in advance, showing the sequence of steps that it followed in its solution to deal with them. This was very useful to demonstrate potential customers in a practical and quick way how it can contribute to their own business.

“In conversations with stakeholders I could see a certain maturity in the evaluation of information systems. When explaining the benefits of the solution, it is no longer enough to talk about generalities: ‘this will increase your efficiency’, ‘we apply industry 4.0 principles’ or ‘we have best practices’, added Ballotta. “Potential customers expect more concrete explanations, they want to know how goals can be achieved in their textile company context. It is important to go into details and show the situation, referencing which things will change compared to their current situation. From this approach it is possible to understand the benefits that can be achieved and justify investments.

“Finally, one of the most important aspects of the fair is the opportunity to talk directly with the people who make the decisions and who are often the same owners of the companies. In our day by day, it is very difficult to get this interaction. If we can schedule a meeting, these people use to have a defensive attitude. At the fair, these executives have a searching and learning attitude, looking for what is new and useful. This is an excellent opportunity to understand what their concerns are, explain our value proposition and establish direct contact, especially if in this relationship we have been able to generate a positive impact based on what Datatex can do for their customers.”

In the current edition of ITMA, IT providers were all grouped together into a specific hall, unlike other years where Datatech was among machinery and equipment suppliers. This made visitor traffic less intensive, but on the other hand, it was a much more interested and less casual visitor. (PC)

Fibre2Fashion News Desk – India