ISPO Shanghai: successful restart of business

The organisers of ISPO Shanghai, a trade fair connecting sports brands and retailers, have announced that from July 3-5, a total 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and experience new products in segments of outdoor, snowsports, sport trends, running, health & fitness, water sports, and manufacturing & suppliers.

 

The organisers of ISPO Shanghai, a trade fair connecting sports brands and retailers, have announced that from July 3-5, a total 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and experience new products in segments of outdoor, snowsports, sport trends, running, health & fitness, water sports, and manufacturing & suppliers.#

ISPO Shanghai has thus seen an increase of 14 per cent in the number of visitors and kept the momentum for the third year in a row. With myriads of people flooding to the exhibition and omni-channel marketing, ISPO Shanghai proved itself as a starting point for the sporting goods industry to recover from the Covid-19 pandemic.

 

The organisers of ISPO Shanghai, a trade fair connecting sports brands and retailers, have announced that from July 3-5, a total 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and experience new products in segments of outdoor, snowsports, sport trends, running, health & fitness, water sports, and manufacturing & suppliers.#

ISPO Shanghai 2020 gained a total of 350 brands to exhibit, hosted more than 50 industry forums and events, and attracted 17,776 visitors. “We are very pleased to see ISPO Shanghai coming back stronger with an increase in the visitor number and even better experience. It also marks the restart of the outdoor and sporting goods industry in China and breaths the confidence to the whole industry globally that the sports lifestyle is returning and will be valued even more after the COVID-19 pandemic,” Klaus Dittrich, chairman & CEO of Messe München, said in a press release.

 

The organisers of ISPO Shanghai, a trade fair connecting sports brands and retailers, have announced that from July 3-5, a total 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and experience new products in segments of outdoor, snowsports, sport trends, running, health & fitness, water sports, and manufacturing & suppliers.#

Crossover key opinion leader (KOLs) and sports influencers called on ISPO Shanghai 2020. They were invited to tour exhibitor booths, participate in interactive areas and recorded their journey in forms of live streaming, Vlog, etc. More than 100 KOLs were invited on-site and influenced a total of over 20 million followers. ISPO Shanghai built a live streaming platform for exhibitors to present their products and technology during the exhibition.