Meanwhile, the Nomad Stage and Origin Stage will be host to some of fashion's biggest names discussing everything from sustainability to social media.

As part of its commitment to the United Nations’ Sustainable Development Goals, the content programme kicks off on February 9, on the Nomad Stage with Kerry Bannigan from Conscious Fashion Campaign and Kirsty McGregor, editor of Drapers Magazine for The Big Conversation 2020 - The Decade of Action. With tens of thousands of people pledging to make a collective change, Kerry and Kirsty reflect on the success of driving the message around the UN Sustainable Development Goals campaign, how to encourage more businesses to make positive steps to change, and how consumers join that journey.

Next up, TV presenter and content creator Kate Thornton will talk to Lauretta Roberts, editor of The.Industry about Authenticity: Not Just a Fashion Buzz Word. Kate will discuss how she has navigated her newest design collaboration with Bibi Bijoux, how their partnership evolved, how important it was to be involved in the creative collaboration, but most importantly how they have built a line that is authentic to her and connects with customers.

At 3.30pm, the Keynote Conversation features Dame Zandra Rhodes. Celebrating her Jubilee, Rhodes will talk about the ups and downs of continuing to thrive in the fashion world. With fascinating insights and a fair few interesting stories over the years this candid chat with one of the fashion world’s most iconic designers is not to be missed.

On the Origin Stage joins Helen Cannon Jones, garment technologist from Rohan on Mastering the Fitting Process; identifying efficiencies, understanding best practice and incorporating sustainable objectives wherever possible during the fitting and production portion of your product life-cycle.

Jenny Holloway, CEO of Fashion Enter, Fashion Capital and FTA London hosts ‘Understanding garment marking in the UK and shedding light on the 'Fast Fashion is land-fill misconception’, explaining how to create sustainable, commercially successful clothes.

For designers and buyers looking to move from linear to circular business models, Design Decisions that Work in a Circular Economy: Planning for Repair, Re-use and Recycling with Jeff Denby, Co- founder of The Renewal Workshop will cover everything from which notions you should select to make your garment repairable, to how to ensure your trim does not compromise recyclability.

Closing the Origin Stage on Sunday, joins designer Patrick McDowell; Jordan Wake, fashion journalist and assistant to Hilary Alexander and Nina Van Volkinburg for a discussion on The Future of Communication in the Fashion Industry.

The Pure London Runway will feature regular daily AW20 Trends Catwalk shows, Pure Brands sponsored catwalks, The Unique Style Platform Fashion Forecast: Trend Report AW 20/21, as well as styling sessions from Lauren Engelke, founder - The Sustainable Stylist, and Roberta Lee, stylist & founder of Ethical Brand Directory.

Fibre2Fashion News Desk (PC)