1st edition of VIATT to be held in HCM City, Vietnam in Feb 2024

Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. For its first edition, VIATT is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 square metre exhibition space.

“Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into Southeast Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair,” said Wendy Wen, managing director of Messe Frankfurt (HK) Ltd.

She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."

With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35 per cent of Vietnam’s foreign direct investment projects and is the venue of choice for a significant portion of the country’s trade fairs, the organisers said in a media release.

Discussing the event’s potential, Vu Ba Phu, director general of VIETRADE, said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15 per cent to 20 per cent yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”

A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.

The apparel fabrics, yarns and fibres, and garments sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace, and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.

With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display at the technical textiles and nonwovens, textile processing, and printing technology division will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.

Home textile exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.

VIATT is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE).

Fibre2Fashion News Desk (KD)