3M is showcasing the latest in outdoor apparel insulation from its Thinsulate Insulation brand at three winter shows in January 2016 with in-booth activities and interactive product demonstrations.
It will show the 3M Thinsulate Featherless Insulation, awarded the 2016 ISPO Textrends Top 10 Selection Award for its lightweight, breathable insulation for warmth without using any feathers so people can enjoy the cold.3M is showcasing the latest in outdoor apparel insulation from its Thinsulate Insulation brand at three winter shows in January 2016 with in-booth#
A 3M press release informed the company will be taking part at Outdoor Retailer in USA, ISPO Munich in Germany and SnowSports Industries America Snow Show (SIA) again in the US.
After conducting in-depth consumer and industry research, 3M Thinsulate Insulation brand is introducing its new brand platform reflecting the belief that life happens in every season regardless of the weather and temperature.
3M has invited visitors to experience a 3M Thinsulate Featherless Insulation interactive station that highlights unique microfibres that absorb less than one per cent by weight of water and emphasises compressibility.
Visitors will also be able to view a 3M All-in-One Jacket, a hybrid jacket featuring the warmth of 3M Thinsulate Featherless Insulation, the reflectivity of 3M Scotchlite Reflective Material and the protection of Scotchgard Protector.
3M Thinsulate Featherless Insulation is a loose fill insulation that mimics down when dry and is warmer than down when wet without the allergens.
“The fill is as lightweight as natural down, highly breathable and provides warmth for those commuting to work, walking the dog and going ice skating in every weather condition,” the company added.
According to the company, Thinsulate Featherless is equal to the performance of 700 fill power without feathers, providing extreme warmth for extreme conditions.
It is also lightweight, hypoallergenic and highly breathable, while being efficient and effective, while, trapping more air in less space. (AR)
Fibre2Fashion News Desk – India
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