52% US consumers prefer buying bedding, sheets from stores: Cotton Inc

Moreover, a significant number of consumers are purchasing new bedding to replace old ones at 26 per cent, upgrade existing bedding at 19 per cent, or simply due to a desire for new bedding at 19 per cent, according to the latest Supply Chain Insights from Cotton Incorporated.

When purchasing bath towels, the primary reason for Americans is replacing old ones at 44 per cent, and comfort, softness, and texture are the leading factors for satisfaction. Around 55 per cent of consumers expressed the importance of knowing the fibre content of bath towels. Similarly, when buying blankets, consumers mainly seek newness, with comfort, softness, and texture remaining the key reasons for satisfaction.

The report also provides insights into Chinese consumer preferences. For bedding, the primary reason for purchases is a desire for a new style, colour, or pattern at 23 per cent, and physical stores remain the popular choice for purchases at 55 per cent. Ninety per cent of consumers express high satisfaction levels with their recent purchases, attributing it to comfort, softness, and texture. A similar trend is observed for bath towel and blanket purchases, with high importance placed on quality and comfort.

In Mexico, the need to replace old items and desire for an upgrade are the main reasons driving purchases for both bedding and bath towels. A significant majority of Mexican consumers—81 per cent for bedding, 78 per cent for bath towels—also consider it important to know the fibre content of these items. When it comes to blankets, Mexican consumers show a willingness to pay more for certain performance features, such as stain and odour resistance.

The term ‘100 per cent cotton’ was found to have significant influence across all the surveyed regions, emphasising a clear preference for natural fibre home textiles.

This comprehensive survey underscores the importance of quality, comfort, and functional features in home textiles across different global markets.

The consumer preference survey involving 3,000 consumers in the US, Mexico, and China, sheds light on buying habits for home textiles including sheets, bedding, towels, and blankets.

Fibre2Fashion News Desk (NB)