Australia's Good Earth Cotton partners with Advance Denim

Good Earth Cotton is earth’s only climate positive, traceable cotton, sequestering more carbon than it emits across its entire growth lifecycle with secure, auditable data protecting provenance and transparency.

Sharing a vision for a more environmentally accountable fashion industry, Advance Denim embraces Good Earth Cotton as a means of change – to disrupt traditional farming and manufacturing practices to further improve the environmental impact of denim and cotton overall.

Advance Denim intends to incorporate 90 per cent environmentally-conscious fibres in their product line by 2023. As an industry pioneer, Advance Denim’s 30 year history recognises environmental care as a prerequisite to development. Their focus on constant sustainable modernisation has led to such innovations as BigBox. Dyeing and BioBlue Indigo that create cleaner indigo dye by using 95 per cent less water as well as the elimination of added toxic sodium hydrosulfite in the dye process, Good Earth Cotton said in a press release.

“Advance Denim is proud to announce that we will be adding another layer of sustainability to our Advance Sico mill in Nah Trang Vietnam by partnering with Good Earth Cotton, bringing denim made with modern regenerative cotton to the Vietnam region,” said Advance Denim’s US marketing director Mark Ix.

“Advance Sico and Good Earth Cotton share a commitment to sustainability and carbon reduction, and are motivated to deliver high quality, sustainable and fully traceable products.” Ix said.

Good Earth Cotton employs modern regenerative and smart farming practices to minimise its global environmental footprint and maximise soil health, while elevating members of the global supply chain as agents of change. Good Earth Cotton is completely traceable, backed by the power of FibreTrace technology, which delivers end-to-end traceability in real-time to allow for irrefutable data and storytelling that is backed by scientific evidence. The first of the partnership collection between Good Earth Cotton and Advance Denim will be released in December 2022.

Fibre2Fashion News Desk (RR)