Australian growers certain to sell cotton of 2022 despite volatility

Interactive cotton marketing news service Cotton Compass has predicted 95 per cent of the 2022 crop is now sold and 36 per cent of the 2023 crop is forward sold, a good result considering deteriorating consumer confidence amid rising interest rates and inflationary pressure, the impact of China’s COVID lockdown policy and the war in the Ukraine.

Cotton Australia CEO Adam Kay said it was timely on World Cotton Day to reflect on the global market. “Drought has reduced the US cotton crop by four million bales and with Brazil stockpiles low, for the next few weeks and months Australia is the only source of quality cotton. There is a silver lining to China’s soft ban in that it has assisted us to establish valuable new buyer relationships while enhancing existing customer relationships. Again this year we are getting good support from Vietnam, Indonesia, India, Bangladesh, Pakistan and Turkey,” he said.

Joe Nicosia, the vice president of Louis Dreyfuss told at the recent Australian Cotton Conference that there is a window of opportunity to sell cotton to the world, but the lower prices meant timing was critical.

“Our peaks are in their troughs so we will be able to fill the demand while the US and Brazil cotton stocks are getting smaller, and India is also suffering due to flooding. The most important decision is ‘when’ to sell, which has become a critical factor,” added Nicosia.

As chair of the Australian Cotton Shipper Association (ACSA), Roger Tomkins understands the challenges and opportunities ahead for Australian cotton. “Prior to the price correction, we were positioned well. Since then, demand has been drying up across all markets. We are still selling cotton, but the market has weakened. They’ve been a stable market for a long time and our share of the market has grown. The recent visit by a delegation of Australians, as part of the Agricultural Trade and Market Access Cooperation (ATMAC) funding initiative, helped cement the relationships so important in global trade,” Tomkins said.

Export marketing consultant Rob Cairns led the delegation. “Indonesia is Australia’s 13^th biggest trading partner overall and 2^nd biggest export market for Australian cotton. The feedback was that Australian cotton is well appreciated for its superior quality, sustainable growing practices and consistently high quality, contamination free fibre. A bonus for us is that two of the largest spinning mills in Indonesia, both important clients for Australian cotton exports, have expanded their capacity recently and they prefer our cotton, so there are some positive signs.” 

In the next six months ACSA will work to create increased demand for Australian cotton through in-market visits to Vietnam, Thailand, India, Bangladesh and Turkey as well as a range of communication activities with brands and supply chain partners.

Fibre2Fashion News Desk (RR)