Staafgard will oversee the global effectiveness of the organisation including the supply programme.
She was formerly the programme director of global supply at BCI and was responsible for national government engagement and implementation of the Better Cotton Standard at field level in all countries of operation.
“The fast expansion and ambitious plans of BCI have prompted us to strengthen the management structure of the organization with the creation of the new role of COO, overseeing global operations. We are delighted that Lena is stepping into this role, where she will be applying her skills and experience to strengthen organisational efficiency and accelerate the growth of BCI,” said Alan McClay, CEO of BCI, on the new appointment.
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. In 2015, BCI trained 1.5 million farmers who produced 2.7 million MT of Better Cotton lint, equalling 12 per cent of global cotton production. (HO)
Fibre2Fashion News Desk – India