BCI Council appoints Alan McClay as the new CEO

03 Sep '15

2 min read

Switzerland's Better Cotton Initiative (BCI) has appointed Alan McClay to serve as the new CEO of BCI, with effect from September 28, 2015.

Alan replaces Patrick Laine who is retiring, but will continue to manage specific BCI projects during a transition period, according to a press release.

Susi Proudman, chair of the BCI Council and vice president of global apparel materials at Nike, Inc. said, “Alan's prior experience, including 25 years in senior leadership roles in the consumer goods industry, well-qualifies him for the challenges facing BCI. The lessons he has learned in building partnerships and delivering results at The Consumer Goods Forum and its predecessor entity will serve us well as we strive to recruit dozens of new brands and retailers to our initiative. Moreover, his recent consulting work with NGOs and companies engaging in the sustainability journey will ensure our message will resonate with our target audiences. Finally, Alan's Cambridge, Sciences Po and London Business School educational background provides a framework of strategic thinking which will be of great utility as we grow and develop.”

Alan McClay said, “It is an honour to have been selected to lead the BCI during its next phase of growth. BCI has a solid strategy in place, and a clear vision of where it wants to be in 2020. I look forward to working with the Council and leading the BCI team, in alliance with its many partners around the globe, to deliver that vision of achieving transformation in the cotton sector. BCI's program of improved farming practices will not only contribute to the improved well-being of millions of farmers and a better environment, but also promote increased use of cotton by global brands, helping to ensure the long term viability of the sector.”

BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector's future, by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. (GK)

Fibre2Fashion News Desk – India

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