Better Cotton hosts inaugural Member Awards in Amsterdam

The two-day Better Cotton Conference convened supply chain actors from the cotton sector and beyond to discuss four key themes: Climate Action, Sustainable Livelihoods, Data & Traceability, and Regenerative Agriculture.

Better Cotton chief executive officer Alan McClay and chief operating officer Lena Staafgard, presented the awards. The Member Awards were established to celebrate the contribution of members to the growth and success of the Better Cotton framework and will be replicated annually at future conferences.

The first of four awards was the Global Sourcing Award, which was given to the retail and brand member and supplier & manufacturer member that sourced the highest volume of Better Cotton in 2022.

The winners were H&M Group and Louis Dreyfus Company, having surpassed all other members in the volume of Better Cotton sourced.

The second honour was the Impact Storyteller Award which recognised an organisation with which Better Cotton has collaborated to spotlight compelling stories from the field.

The winner was IPUD (Iyi Pamuk Uygulamalari Dernegi – the Good Cotton Practices Association), following the production of content from a field trip to Turkey – covering the topics of decent work and children’s education – which generated the most coverage on Better Cotton’s website last year.

The Outstanding Contribution Award followed, and was bestowed upon organisations who contributed “in an exceptional way” to Better Cotton’s revision of its Principles & Criteria, announced earlier this year.

Representatives from the Alliance for Water Stewardship, High Conservation Value Network, Pesticides Action Network, and Solidaridad were all recognised at the ceremony for their support and input in refining the framework.

The fourth and final honour – the Transformer Award – was awarded to an organisation that’s been instrumental in shaping Better Cotton’s work since its conception. IDH – the Sustainable Trade Initiative – claimed the inaugural award due to its continued and priceless contribution since 2010.

“I’m grateful for this opportunity to demonstrate Better Cotton’s gratitude to the businesses and organisations that have helped shape our initiative. Without them, our mission to help cotton communities survive and thrive while protecting and restoring the environment, wouldn’t be possible,” Alan McClay, chief executive officer, Better Cotton, said.

Fibre2Fashion News Desk (RR)