Biba's MD shares insights at CMAI's knowledge session in Surat

More than 200 members of SAKET, an association that represents 160 textile markets in Surat, attended the session to benefit from the valuable insights shared by Bindra on how he built the Biba brand. Under a memorandum of understanding (MoU) with SAKET, the CMAI is committed to nurture textile industry entrepreneurs in Surat to diversify their operations into garment manufacturing as a natural progression that complements their existing business, the CMAI said in a press release.

During the session, Bindra emphasised six crucial factors for building a successful brand—passion, commitment, and perseverance as driving forces, upholding the highest quality standards, understanding and meeting evolving customer needs, establishing a unique brand identity, consistent and effective customer communication for lasting relationships, and aligning brand personality with pricing, packaging, and availability to create a strong and resonating brand for the target audience.

Speaking about the knowledge session, Ajoy Bhattacharya, chairman, Gujarat Regional Committee, CMAI, said, “We are delighted that Bindra graciously spared his time to impart invaluable life lessons from his remarkable journey of establishing the Biba brand to textile entrepreneurs in Surat. These sessions have a profound goal of inspiring and empowering textile businesses to join the thriving Readymade Garment Industry in India. Looking ahead, we have exciting plans to organise a series of knowledge-sharing sessions with industry leaders, offering insights into the latest trends, developments, and innovations within the garments industry.”

Along with the exceptionally insightful knowledge session by Bindra of Biba Fashion, CMAI launched the Surat Chapter of its ‘Achievers Club’ initiative to encourage and facilitate young entrepreneurs. These initiatives aim to foster growth and success within the industry, creating a vibrant and dynamic community of entrepreneurs.

Speaking about the CMAI MoU with SAKET, Naveen Sainani, joint honorary secretary, CMAI, said, “Over the next three years, our goal is to promote garment manufacturing among entrepreneurs from the Surat textile industry, including SAKET members. We plan to achieve this by organising programmes, courses, and workshops dedicated to efficient garment production management. Additionally, we aim to enhance marketing skills and knowledge for both export and domestic markets, along with implementing various other initiatives.”

Speaking about the potential of the garment industry, Rahul Mehta, chief mentor, CMAI, commented, “Our partnership with SAKET also includes the establishment and management of a specialised training institute focused on equipping workers, operators, and staff for the garment industry. The tremendous potential of India’s garment manufacturing sector offers abundant employment opportunities. The rising demand for Indian apparel brands, both locally and globally, further enhances the job prospects within the industry.”

The Indian apparel market is valued at approximately ₹7.80 lakh crore, and in fiscal 2023 (FY2023), it witnessed a growth rate of 15-20 per cent. As the industry continues to evolve and expand, garment manufacturing remains pivotal in generating employment opportunities and contributing to India’s economic growth.

Recognising the immense potential of the Surat textile market, the CMAI strategically established its Gujarat Regional Office in Surat.

Fibre2Fashion News Desk (NB)