Boll & Branch, leading designer and retailer of sustainable home goods, has got a $100 million strategic investment from the Flagship Buyout Fund of L Catterton, the largest consumer-focused private equity firm. The funds will help Boll & Branch grow, accelerate expansion of its retail and wholesale businesses, and support its direct-to-consumer business.
A disruptive force of good in the textile industry, Boll & Branch is a values-driven home textiles company that prioritises sustainability and social impact. The company developed a unique supply chain with unprecedented levels of control and traceability, enabling Boll & Branch to offer consumers ethically conscious, luxury bedding products at accessible price points. The company's products are Fair Trade Certified, derived from ethically-sourced raw materials, without the use of harmful chemicals, pesticides or GMOs, and made in factories that empower their workers and prioritise sustainable incomes.Boll & Branch, leading designer and retailer of sustainable home goods, has got a $100 million strategic investment from the Flagship Buyout Fund of L Catterton, the largest consumer-focused private equity firm. The funds will help Boll & Branch grow, accelerate expansion of its retail and wholesale businesses, and support its direct-to-consumer business.#
"We have grown quickly since our launch in 2014, and are thrilled to welcome L Catterton to the Boll & Branch family. L Catterton brings unmatched experience in direct-to-consumer retail and home goods and is the ultimate value-added partner," said Scott Tannen, founder and CEO, Boll & Branch. "Every set of Boll & Branch sheets we sell triggers a chain of goodness, which directly impacts tens of thousands of farmers and factory workers worldwide. Our success is proof that a focus on sustainability and positive social impact can go hand-in-hand with a high-growth, profitable business."
Under the Tannen’s leadership, the company has been profitable since 2016 as an owned-and-operated family business. Since launch, Boll & Branch has developed a bedding brand with standards that boasts millions of satisfied sleepers, including former US presidents. This investment will further expand the brand's selling channels and grow its award-winning home goods lines into new and adjacent categories.
"With its ethically positioned, clean and sustainable products, Boll & Branch is one of the most beloved bedding brands and a leader in the rapidly growing direct-to consumer home goods category," said Nik Thukral, a managing partner of L Catterton's Flagship Buyout Fund. "Boll & Branch's approach capitalises on several compelling trends including the emergence of authentic, pure, and chemical free products that can be traced back to their origin, as well as consumers' heightened focus on healthy living. We are delighted to partner with Scott, Missy, and Boll & Branch's passionate team to grow the brand."
L Catterton has significant experience investing globally in differentiated consumer brands including those with a focus on sustainability. Current and past investments include The Honest Company, Peloton, Elemis, Mizzen+Main, Nutrafol, Restoration Hardware, Rhone, ThirdLove, and Tula. (SV)
Fibre2Fashion News Desk – India
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