Businesses ready to ship get a launchpad – the F2FMART

Following the outbreak of covid-19, the worldwide fashion and luxury industry saw a 60–70 per cent reduction in sales and over 25 per cent of fashion MSMEs in South and Southeast Asia shut down their businesses. As the industry was struggling to navigate through the challenging landscape, Ahmedabad-headquartered Fibre2Fashion launched the F2FMART initiative, which in a couple of months has onboarded more than 500 merchants and MSMEs with a total estimated inventory worth INR 500 million and a reach of 600,000 registered companies globally.

International sellers can build a virtual store on F2FMART for their ready-to-sell stock. The store is dynamically upgraded, and its marketing is done online and through periodic virtual trade fairs organised on the Fibre2Fashion platform to receive exclusive buyers' enquiries.

“Adopting the right eCommerce marketing strategy for each of its associated companies and helping them liquidate excess inventory amid the covid-19 crisis are F2FMART’s core focus areas, and it ensures doing it right through a digital lens. We provide innovative marketing tools that help textiles and apparel manufacturing companies and wholesalers with ready-to-sell material to reach the right buyers at the right time and best price," said Adi Kapadia, head of e-commerce at Fibre2Fashion.

"We offer real-time connection with personalised buying experience, covering our vast international database of online buyers, including enterprises, buying houses, design, product merchandising and sourcing agents. Plus, there is back-end support through online chat and the F2F customer support team to solve queries and facilitate increased buyer-seller transactions," added Kapadia.

With consultancy firm Bain predicting digital shopping will be 30 per cent of total sales by 2025, up from 12 per cent in 2019, the change in consumer behaviour with respect to online shopping is here to stay. Moreover, the pandemic has also given rise to new opportunities in areas such as demands for work-from-home wear, PPE and other essential goods. Therefore, it is imperative for businesses to embrace digitisation to capitalise on new pandemic-related customer acquisition opportunities.

“Navigating this uncertain period won’t be easy, but businesses that adapt to the constantly evolving digital world to meet consumer needs will be able to emerge in the next normal with renewed energy. Through F2FMART we aim to help businesses do just that and a lot more,” explained Jose Daniel, director at Fibre2Fashion.com.

Jigar Patel, Owner, East Asia Textile Technology Limited, and one of Fibre2Fashion’s most valuable long-term merchants said, “We are glad to have been associated with Fibre2Fashion for almost six years now. The platform is very helpful in promoting textile products in international markets. We have received many useful business leads through the platform. We are thankful to team Fibre2Fashion for their continued support and assistance.”

About Fibre2Fashion: With a digital presence in more than 190 countries and 1.5 million monthly visitors from across the globe, Fibre2Fashion has 1800+ products listed under 13 different categories. As Fibre2Fashion continues to expand its product offerings, serving the textile, apparel and fashion industry remains at the heart of the 20-year-old company. It offers effective business tactics, end-to-end marketing solutions, and industry updates through informative articles, news, market analytical reports on fibre and feedstock and various print features. Recognised globally for its industry expertise, Fibre2Fashion has enabled small, medium, large companies and enterprises to create roadmaps for long-term wins.

Fibre2Fashion News Desk